Rod. Reel. Line. Lure. Tackle. What the industry makes, in what grade, at what price.
BKK, the Poyang-based hook brand, launched an independent North American product drop timed to ICAST week — a case study in how Chinese terminal tackle makers are shifting from OEM supplier to branded global player.
A deep dive into China's fishing line manufacturing industry — PE braided, monofilament, and fluorocarbon production from Dongyang's specialized cluster, including technology, quality tiers, and key producers.
A deep dive into China's fishing reel manufacturing cluster in Ningbo and Wenzhou, where 80%+ of the world's spinning reels are made. Market data, key factories, and quality insights.
China produces over 80% of the world's fishing rods, with Weihai at the epicenter. This deep dive explores the manufacturing process, carbon fiber supply chain, OEM/ODM ecosystem, and what buyers need to know.
From EVA tackle boxes and rod bags to landing nets and rod holders — how Chinese factories manufacture the everyday accessories every angler needs.
A deep dive into China's fishing lure and bait manufacturing ecosystem — covering soft plastic baits, hard-body lures, and carp groundbaits, with key clusters and verified OEM suppliers.
China's terminal tackle industry produces swivels, snaps, rings, leaders, and rig components that form the critical connections in every angler's setup — a deep dive into the manufacturing ecosystem.
A decision tree for international buyers sourcing baitcasting reels from Chinese factories. 12 decision points, 8 categories, and the questions to ask before you PO.
Rod blanks are sold by modulus — 24T, 30T, 40T. Higher numbers are sold as 'better,' but the truth is more nuanced. Here's what modulus actually means, when it matters, and when the marketing is lying to you.
We sent five sub-$200 Chinese baitcasting reels to three independent US-based anglers in a blind test. The results challenged long-held assumptions about Chinese-made tackle performance versus Japanese alternatives.
An 8-week blind test of five Chinese-made fly reels under $300 by three experienced fly anglers. Three reels failed, two performed better than expected. Methodology, results, and what the failures reveal about the category.
The most visible part of a lure is the paint job. Almost every premium paint job on a Chinese lure is done by one of 14 specialized paint shops. Yangzhou, Weifang, Dongguan, and the cost story.
Soft plastic lures are the largest product category by unit volume in fishing tackle. Most come from three Chinese industrial parks. PVC vs silicone vs TPE, plasticizer selection, lead-free jig heads, materials, processing, lead regulations, the three park geographies (Weifang/Yangzhou/Xiamen), a sourcing decision framework, Vietnam/India share forecasts to 2030, and a buyer transition strategy with execution steps.
Hooks, swivels, snaps, split rings, sinkers, and beads. The smallest line items on your invoice are the most expensive per unit weight. This is the bill of materials story most buyers never see.
