Zhengzhou Zhongyuan Fishing Tackle Co., Ltd. — Inland China's Automated Lure and Line Factory

Zhengzhou Zhongyuan Fishing Tackle Co., Ltd. (郑州中原渔具有限公司) represents an emerging trend in China’s fishing tackle industry — the rise of inland manufacturing. Based in Zhengzhou, Henan Province, the factory was founded in 2010 and has grown to approximately 180 employees with annual revenue of roughly ¥28 million (~$3.9 million), making it one of the newest and fastest-growing tackle factories in China’s interior.

Inland Manufacturing Strategy

Most Chinese fishing tackle production is concentrated in coastal clusters — Weihai, Ningbo, Dongguan and Xiamen — where port access and established supply chains dominate. Zhengzhou Zhongyuan’s inland Henan location represents a deliberate strategic bet on lower labor costs and provincial government incentives for inland industrial development. The factory is investing heavily in automation — including robotic injection molding systems and automated packaging lines — to offset the logistics disadvantage of being farther from ports.

Product Categories

• Soft baits (core business): Paddle tail swimbaits, creature baits and stick baits — a new entrant in this category but growing rapidly
• Coated fishing lines: Fluorocarbon and copolymer lines for freshwater and saltwater applications
• Fishing accessories: Tackle boxes, rod holders and bait tanks

OEM Client

The factory has served as an OEM production partner for KastKing — the DTC brand that has become one of the fastest-growing fishing tackle names in the US market. KastKing’s rapid SKU expansion across soft baits and lines has driven volume growth at Zhengzhou Zhongyuan.

Production Details

• Lead time: 30–45 days for soft baits
• MOQ: 1,000 units for soft baits, 5,000 units for line spools
• Compliance: ISO 9001:2015, REACH material declaration

Buyer Considerations

For buyers seeking a lower-cost alternative to coastal factories, Zhengzhou Zhongyuan represents a legitimate option — but with trade-offs. The automation investment gives the factory competitive pricing on high-volume runs, but the inland location adds 3–5 days of overland shipping to Ningbo or Shanghai port versus a coastal competitor. Best suited for high-volume, standardized products where automation cost advantages outweigh logistics distance.

Last updated: 2026-07-30. Sources: Factory records, KastKing supply chain data.

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