Yangzhou Jiangdu Jinying Fishing Tackle Co., Ltd. — China's Largest Painted Soft Lure Factory

Yangzhou Jiangdu Jinying Fishing Tackle Co., Ltd. (扬州江都金鹰渔具有限公司) operates from Yangzhou’s Jiangdu district in Jiangsu Province as one of the largest soft lure manufacturing and paint operations in China. Founded in 2003 and employing approximately 350 staff, the factory generates annual revenue of roughly ¥72 million (~$10.1 million), driven by vertically integrated lure production and lure paint subcontracting services.

Vertical Integration — The Key Differentiator

What sets Yangzhou Jinying apart from most Chinese lure factories is its vertical integration. The factory operates both a full-scale lure production line and a dedicated industrial lure paint shop. This means a single factory handles the entire production chain — from liquid plastisol compounding and injection molding to hand-painting and final packaging — without subcontracting any step to third parties.

This vertical model gives Jinying tighter quality control over the finished product and shorter lead times compared to factories that commission paint work from external shops. It also allows the factory to offer lure paint subcontracting services to more than 12 other Chinese lure factories that lack in-house paint capabilities.

Product Categories

• Painted soft lures (core strength): Paddle tails, swimbaits, frog baits — the factory claims the largest painted soft lure production capacity in China, producing thousands of hand-painted designs in its in-house shop
• Hard baits: Crankbaits and jerkbaits with multi-layered automotive-grade paint finishes
• Lure paint subcontracting: Serving 12+ other factories, providing airbrush, dip and hydrographic painting services

OEM Clients

The factory’s OEM client list includes:

• Yamamoto (US) — one of the world’s most recognized soft plastic lure brands, known for the iconic Senko worm
• Seaknight (China) — the rapidly growing Chinese brand that has expanded rapidly through Alibaba, Amazon and global distribution
• Strike Pro (EU) — the European hard bait and soft lure brand

Production Details

• Lead time: 30–45 days for OEM/ODM painted soft lures
• MOQ: 1,000 units for painted paddle tails, 500 units for hard baits
• Compliance: ISO 9001, REACH material declaration, California Prop 65

Buyer Considerations

For lure brands seeking an experienced manufacturer with in-house paint capability, Yangzhou Jinying’s vertical integration is a genuine advantage. The capacity to design, produce, paint and package lures under one roof reduces coordination risk and communication overhead. Brands should request paint durability testing (scratch, chip and UV fade resistance) and plastisol hardness/temperature performance data for their specific lure designs.

Last updated: 2026-07-30. Sources: Factory records, Yamamoto supply chain data, Seaknight brand data.

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