data brief

Xinghua Shiyu Outdoor Products: Multi-Category Tackle from Jiangsu's Lure Belt

Xinghua Shiyu Outdoor Products Co., Ltd. is a fishing tackle manufacturer based in Xinghua, Jiangsu Province — one of China’s most concentrated clusters for hard baits, soft lures, and terminal tackle. The company is listed in the China Fish (China International Fishing & Tackle Fair) official supplier registry with a five-category product scope: lures, floats, terminal tackle, fishing electronics, and fishing accessories.

Product Scope

Cluster Position

Xinghua hosts roughly 60 registered fishing tackle suppliers in the China Fish registry, making it the second-largest lure production base in China after Weihai. Manufacturers in the cluster benefit from mature supply chains for plastic injection, paint and finishing, and hardware stamping. Shiyu’s multi-category lineup reflects the cluster’s typical strategy of bundling complementary items for overseas wholesalers and brand owners seeking one-stop sourcing.

Significance for Buyers

For international buyers, the practical value is a single registered supplier covering lures, terminal tackle, and accessories — reducing vendor count for mixed container orders. The China Fish registry listing confirms the company operates under its own manufacturer profile, which matters for buyers who want direct factory relationships rather than trading intermediaries.


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