Weihai Xinhairun Fishing Tackle Co., Ltd. — Shandong Rod Manufacturer

Weihai Xinhairun Fishing Tackle Co., Ltd. is a fishing tackle manufacturer based in Weihai, Shandong Province, the city that produces the majority of the world’s fishing rods.

Company Profile

Weihai’s rod industry is the largest on the planet — an estimated 60 percent of global rod output comes from the city and its surrounding region, supported by a dense supply chain of carbon-fiber blank makers, guide and reel-seat suppliers, and finishing workshops. Companies here serve the full spectrum of the market, from entry-level freshwater rods to premium saltwater and fly blanks, and most operate substantial OEM/ODM programmes for international brands.

Xinhairun sits within this ecosystem as a rod and tackle manufacturer. Its registration at BHDJZ (China International Fishing Tackle & Outdoor Products Expo) confirms an active role in the domestic trade channel, and Weihai’s export infrastructure means most local makers also serve overseas buyers directly.

What Buyers Should Know

• Best-fit buyers: Rod brands seeking OEM/ODM manufacturing, distributors sourcing from the world’s rod capital
• Location advantage: Weihai port and a complete rod-making supply chain on the doorstep
• Cluster strength: Access to carbon fiber blanks, guides, and professional finishing services without leaving the city
• Direct outreach: Contact details were not publicly listed at the time of research; approaching via trade show directories is recommended

Contact information for this supplier was not publicly listed at time of research.

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