Weihai Guangxing Fishing Tackle Co., Ltd.

Company Name: Weihai Guangxing Fishing Tackle Co., Ltd.Parent Group: Guangwei GroupMain Products: Fishing rods, spinning reels, baitcasting reels, fishing bait, terminal tackle, fishing accessories Website: www.gwfishing.com Service Hotline: 0631-5628608 / 400-0631-698 Address: Weihai, Shandong, China (Group HQ: No. 350-4 Shichang Avenue, Hi-Tech Zone, Weihai)

About

Weihai Guangxing Fishing Tackle Co., Ltd. is a wholly-owned subsidiary of the Guangwei Group — one of China’s most storied and largest fishing tackle manufacturers. Guangwei Group was founded in the 1980s and has grown into a vertically integrated enterprise with:

• 4 subsidiaries: Guangwei Fishing Rod Co., Liangmei Precision Machinery, Guangwei Polyurethane Rubber Products, and Guangxing Fishing Tackle
• 5 production factories: Guangmei, Ruixing, Shiguang, and others
• 15 Shangzhouwuretail chain stores
• Annual capacity: 10 million fishing rods, 10 million reels/combos
• 2,500+ employees
• 200+ registered trademarks and 100+ patents
• “Guangwei” trademark registered in 36 countries
• Exports to 64 countries and territories worldwide
• Recognized as one of China’s Top 10 Light Industry Sporting Goods Enterprises

Guangxing Brand Positioning

Within the Guangwei Group, the Guangxing brand is positioned as a dedicated brand with its own identity, distributed through:

• 1,000+ direct-sale retail stores across China
• Independent product development and branding
• Comprehensive product range from entry-level to mid-high-end fishing gear

The group also operates the Shangzhouwu retail chain (15 stores), the international RYOBI brand collaboration, and the Ranmi co-brand, along with an e-commerce division established in 2015.

Product Range

Through its Guangxing brand, the company manufactures and sells:

• Fishing Rods — Spinning, casting, trolling, ice fishing, and competition rods
• Fishing Reels — Spinning reels, baitcasting reels, and specialized reels
• Fishing Bait — Prepared baits and attractants
• Terminal Tackle & Accessories — Full supporting product range

Contact

For inquiries, contact the Guangxing customer service hotline at 0631-5628608 or the group hotline 400-0631-698. The corporate group headquarters is located at No. 350-4 Shichang Avenue, Hi-Tech Zone, Weihai, Shandong. The company exhibited at the 2024 BHDJZ/BHAPI China International Fishing Tackle Expo.

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