factory watch
Weihai Guangwei Group — China's Carbon Fiber and Fishing Tackle Giant Since 1987
Weihai Guangwei Group — The 3,500-Employee Giant Behind China’s Fishing Rod Industry
Weihai Guangwei Group Co., Ltd. (威海光威集团) is China’s largest and most comprehensive fishing tackle and carbon fiber enterprise. Founded in November 1987 and headquartered in Weihai, Shandong Province, Guangwei employs 3,500 people and spans three major industrial clusters: outdoor fishing tackle, carbon fiber and composite materials, and green manufacturing.
The company is also the parent of Beijing Shangzhouwu Fishing Tackle Store, a major Daiwa authorized dealer chain.
Company Overview
| Category | Detail |
|---|---|
| Company Name | Weihai Guangwei Group Co., Ltd. |
| Founded | November 1987 |
| Location | No. 307 Wenhua West Road, Torch Hi-tech Industry Development Zone, Weihai, Shandong |
| Employees | 3,500 |
| Phone | +86 631 525 1625 / +86 631 562 8707 / +86 631 529 8663 |
| Hotline | 400-0631-698 |
| Website | en.guangwei.com |
| Chinese Site | guangwei.com |
| Business | Fishing tackle, carbon fiber composites, advanced manufacturing |
Three Major Business Pillars
1. Outdoor Fishing Tackle (户外钓具)
Guangwei’s flagship industry. The company manufactures a complete range of fishing tackle:
Product Lines:
- Carbon fiber and glass fiber fishing rods — spinning, casting, carp, trolling, fly, ice fishing
- Fishing rod blanks — OEM and own-brand
- Rod components — guides, reel seats, handles
- Fishing accessories — line, tackle boxes, tools
Own Brands:
- Guangwei (光威) — The company’s flagship fishing rod brand, sold direct via Tmall, JD.com, and Pinduoduo
- Shangzhouwu (上州屋) — Beijing-based tackle retail chain, owned by Guangwei Group, authorized Daiwa dealer
- OEM production for international clients
2. Carbon Fiber and Composite Materials (碳纤维及复合材料)
Guangwei is a major player in China’s carbon fiber industry chain, producing:
- Aerospace-grade carbon fiber
- Prepreg materials for rod and tube manufacturing
- Composite fabrics and laminates
- This vertical integration gives Guangwei a unique competitive advantage — it manufactures its own carbon fiber rather than importing from Toray or other suppliers
3. Green Manufacturing and Supporting Industry (绿色制造配套)
- Precision metal parts
- Mold and tooling manufacturing
- Environmentally optimized production lines
Manufacturing Scale
Guangwei is more than a fishing tackle factory — it’s an integrated industrial group:
| Facility/Resource | Detail |
|---|---|
| Carbon fiber production | In-house carbon fiber spinning and weaving |
| Rod manufacturing | Dedicated factories for blanks, finishing, and assembly |
| R&D center | New product development for fishing tackle and composites |
| Quality control | Full-spectrum QC from raw fiber to finished rod |
| Logistics | Weihai port proximity for global export |
| E-commerce | Flagship stores on Tmall, JD.com, Pinduoduo |
| Retail | Shangzhouwu chain in Beijing |
Carbon Fiber Vertical Integration
Guangwei’s most distinctive competitive advantage is its end-to-end carbon fiber supply chain:
- Precursor production — Polyacrylonitrile (PAN) precursor manufacturing
- Carbonization — High-temperature conversion to carbon fiber
- Fabric weaving — Carbon fiber fabric and prepreg
- Rod blank layup — Fishing rod blank production
- Finished rod assembly — Guide wrapping, reel seat installation, final assembly
This vertical integration means Guangwei controls every stage of carbon fiber fishing rod production, from the raw chemical to the finished product hanging in a store.
Market Position
Guangwei holds a unique position in China’s fishing tackle industry:
| Factor | Detail |
|---|---|
| Scale | Largest fishing tackle enterprise in China by revenue and headcount |
| Technology | Only Chinese fishing tackle company with in-house carbon fiber production |
| Domestic presence | Strong brand recognition through e-commerce and retail chain |
| Export | OEM supply to international brands + own-brand export |
| Supply chain control | Vertically integrated from raw materials to retail |
| Innovation | High-tech enterprise certification for carbon fiber development |
The company’s philosophy — “God helps those who help themselves & Being people-oriented” — reflects its long-term approach to building industrial capability over four decades.
Contact
For OEM/ODM fishing rod manufacturing and carbon fiber product inquiries:
- Phone: +86 631 525 1625 / +86 631 562 8707
- Hotline: 400-0631-698
- Website: en.guangwei.com
- E-commerce: Tmall — guangweihw.tmall.com / JD — mall.jd.com/index-183836.html
- Address: No. 307 Wenhua West Road, Torch Hi-tech Industry Development Zone, Weihai, Shandong, China
Sources: Guangwei Group corporate website (en.guangwei.com), company profile (1987-2026).
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