Weihai Baofeilong Fishing Tackle Co., Ltd.: Carbon Rod Specialist Behind a Top Domestic Brand

Weihai Baofeilong Fishing Tackle Co., Ltd. is one of the brand-driven rod manufacturers that has helped Huancui District in Weihai, Shandong, become the center of China’s domestic fishing rod market. Founded in September 2006 with production starting two months later, the company has grown into an integrated research, development, manufacturing and sales operation focused on medium to high-end carbon fiber rods.

Company Profile

Baofeilong operates from a 15,500-square-meter modern plant at No. 20 Zhaoshan Road, Yangting Town, Huancui District, Weihai. The facility contains ten standard production workshops and 30 modern production lines, with reported annual capacity of close to one million rods.

The company builds its rods from high-strength carbon fiber materials sourced from Japan — the same premium inputs used by the world’s leading rod brands — and markets them through its own brands, with Baofeilong as the flagship name. Its product lineup spans a wide range of freshwater rod types, and the company also produces fishing line and accessories under its own labels.

Manufacturing and Quality

Baofeilong holds ISO 9001 quality management and ISO 14001 environmental management certification. Beyond its own systems, the company has participated in drafting three industry standards for fishing tackle, including the national standard covering fishing rod holders — part of the broader standardization drive that Weihai’s leading rod makers have led in recent years.

In 2018, the company invested in a dedicated spray-painting processing center, and in 2021 it built a shared workshop for the fishing tackle industry, contributing to the cluster’s shared manufacturing base in Huancui District that serves smaller local producers.

Market Position

Baofeilong’s sales network spans more than 200 domestic distributor agents across China, and the brand has been designated equipment for the National Fishing Championship organized by the China Angling Association for three consecutive years. Combined with fellow Huancui brand Handing, Baofeilong accounts for more than 20 percent of China’s domestic rod market.

On the export side, the company sells to more than 20 countries and regions, including Japan, Korea, India, Vietnam and markets across Europe and the United States. Its position illustrates the shift underway in Weihai’s tackle industry: from low-margin OEM work toward brands, technology and standards that compete on quality rather than price.

Contact information for this supplier was not publicly listed at time of research.

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