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The Fish Fun — Dongguan-Based Fishing Lure Manufacturer Serving Global OEM Clients
The Fish Fun — Cast, Catch, Customize
The Fish Fun (OEM Lure) is a Dongguan-based fishing lure manufacturer with a clear specialization: producing high-quality hard baits, soft baits, and metal baits for OEM and ODM clients worldwide. Founded in 2006, the company has built an 18-year track record of reliable production and product innovation.
Company Overview
| Category | Detail |
|---|---|
| Company Name | The Fish Fun (东莞市凡鱼户外用品有限公司 / OEM Lure) |
| Founded | 2006 |
| Location | Dongguan City, Guangdong Province |
| Team Size | ~100 skilled employees |
| Products | Hard lures, soft baits, metal jigs |
| Services | OEM / ODM, custom logo, packaging design |
| Website | www.oemlure.com |
| Contact | Sam — [email protected] |
| Phone | +86 150 1757 2117 |
Product Range
The Fish Fun produces across three main lure categories:
Hard Baits (硬饵)
- Crankbaits
- Jerkbaits
- Minnow lures
- Poppers
- Swimbait bodies
- Jointed lures
Soft Baits (软饵)
- PVC soft plastics
- TPE / thermoplastic elastomer baits
- Worm baits (various rig styles)
- Creature baits
- Swimbaits (paddle-tail)
- Crawfish / crab imitations
Metal Baits (金属饵)
- Jigging lures (slow-pitch, speed jig)
- Spoons
- Casting metal lures
Manufacturing Capabilities
Engineering & Design
The company maintains an in-house engineering and development team with over 10 years of hands-on experience in lure design and innovation. This allows them to:
- Create custom lure shapes from client sketches or reference samples
- Optimize swimming action for specific target species
- Select appropriate materials (hard plastic, soft PVC, metal alloys)
- Develop color patterns and paint finishes
Production Capacity
The Fish Fun operates with capacity to handle both small-batch prototyping and large-volume production runs. Their Dongguan facility is equipped with:
- Injection molding machines for hard bait bodies
- Compression molding for soft plastics
- Automated painting and finishing lines
- Quality control inspection stations
Precision in Delivery
The company emphasizes efficient production timelines, citing reliable delivery scheduling as a key competitive advantage for international buyers who depend on seasonal product launches.
Quality & After-Sales
The Fish Fun positions its after-sales service as a core strength, offering:
- Responsive communication throughout the production cycle
- Problem resolution on defects or shipping issues
- Long-term partnership pricing for repeat OEM clients
Market Position
Based in Dongguan, Guangdong Province — a major manufacturing hub for consumer goods — The Fish Fun benefits from:
- Proximity to Shenzhen (electronics components for battery-powered lures)
- Access to Guangzhou raw materials markets
- Strong logistics infrastructure (Shenzhen/Guangzhou ports)
- Skilled labor from the Pearl River Delta
The company serves as a capable supplier for:
- International lure brands seeking cost-effective OEM production
- Distributors building private-label lure lines
- Tackle brands expanding into new lure categories without investing in in-house tooling
Contact
For OEM/ODM inquiries or product samples:
- Website: www.oemlure.com
- Email: [email protected]
- Phone: +86 150 1757 2117
- Social: Facebook, YouTube, Instagram, LinkedIn (@oemlure)
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