factory watch
Shenyang Beifang Fishing Tackle Co., Ltd. — Northeast China's Ice Fishing Manufacturing Hub
Shenyang Beifang Fishing Tackle Co., Ltd. (沈阳北方渔具有限公司) is one of China’s oldest and largest dedicated ice fishing tackle manufacturers, based in Shenyang, Liaoning Province in China’s northeast. Founded in 1998, the factory employs over 400 staff and generates annual revenue of approximately ¥70 million (~$9.8 million), serving the global ice fishing market from its cold-climate base.
A Factory Built for Winter Fishing
Shenyang Beifang’s location in northeast China — where winter temperatures regularly drop below −20°C — is not incidental. The factory’s engineers and production staff have firsthand understanding of the conditions their products must withstand. This has driven product development focused on low-temperature performance:
- Ice fishing reels: Compact designs with specialized low-temperature lubricants, 3+1 bearing configurations
- Ice fishing rods: Short, sensitive 18- to 36-inch rods built for extreme cold without brittleness
- Ice augers: Manual and power augers, 4- to 10-inch diameters
- Tip-ups: Mechanical and electronic strike indicators
- Insulated apparel: Jackets, bibs and gloves for winter angling
Market Reach — Russia First
Approximately 40% of Beifang’s revenue comes from Russia and CIS countries — the world’s largest ice fishing tackle market by unit volume. The factory holds GOST-R certification for the Russian market and maintains California Proposition 65 documentation for North American channels.
The ice fishing tackle category has grown 20–30% year over year globally, driven by expanding participation in the US “hardwater” scene, Scandinavian winter angling traditions and Russia’s massive ice fishing culture.
OEM Clients
Beifang’s OEM roster includes:
- Piscifun — the US-based DTC brand, for which Beifang produces ice fishing rod and reel sets
- Daiwa — partial OEM for certain ice fishing line items, indicating the factory meets Japanese quality standards
Production Details
- Lead time: 60–75 days (longer than typical due to seasonal Q2-Q3 production schedule for the November-March ice fishing season)
- MOQ: 1,000 units for ice reels, 500 units for ice rods
- Compliance: ISO 9001, GOST-R, California Prop 65
Buyer Considerations
For brands entering the ice fishing category, Shenyang Beifang offers genuine cold-weather design expertise that a generalist rod factory in Weihai cannot replicate. The seasonal production cycle means orders must be placed early in the year (Q1-Q2) for the following winter season. The Daiya and Piscifun OEM relationships provide strong reference validation.
Last updated: 2026-07-30. Sources: Factory records, Piscifun and Daiwa supply chain data.
Found a mistake? See our corrections policy. Have a tip? Contact the editor.