Shanxi Shenju Fishing Bait Co., Ltd.

Company Overview

Shanxi Shenju Fishing Bait Co., Ltd. (brand: Shenju / 神聚) is a specialized manufacturer of fishing baits, attractants, and additives based in Shanxi Province, China. Founded in 2003, the company has grown to become one of China’s most recognized bait and attractant brands, particularly in the competitive and black pit (commercial pond) fishing segments.

The company operates a large-scale production facility spanning over 20 mu (approximately 1.3 hectares) with a built-up production area of approximately 4,180 square meters, making it one of the larger dedicated bait production facilities in the Chinese fishing tackle industry.

Products

Shenju’s product range covers the full spectrum of fishing baits and attractants:

• Paste Attractants (膏类诱鱼剂) — Concentrated attractant pastes made from natural ingredients, sugars, vitamins, organic acids, minerals, and proprietary SR-x compounds. Pure natural formulas with no industrial additives.

• Herbal Tincture Attractants (药酒诱鱼剂) — Multi-herb attractant tinctures steeped for extended periods with BHA, SR-2, and SR-x attractant components. Known for fast attraction and high catch rates, particularly effective on pressured and wary fish (“return fish” and “slippery mouth” fish).

• Liquid Attractants (液态诱鱼剂) — Concentrated liquid attractants in multiple flavor profiles, adaptable to different weather conditions and fish behavior patterns.

• Powder Attractants (粉剂诱鱼剂) — Powdered additive attractants with SR-x attractant factors, versatile and priced for regular use.

• Base Baits (基础饵料) — General-purpose bait blends formulated for freshwater species including carp, crucian carp, and grass carp.

• Texture Adjusters (辅助状态类) — Products for adjusting bait consistency, stickiness, and sinking behavior.

Market Position

Shenju has positioned itself as the benchmark brand for fish attractants in China, often described in industry media as the trendsetter (“风向标”) for attractant products. The company’s products are widely used in:

• Black pit fishing (commercial pay-to-fish ponds)
• Competitive fishing tournaments
• Recreational freshwater fishing

Manufacturing & Quality

The company operates a fully automated production facility with modern equipment, producing dozens of product series for the domestic market. Key aspects include:

• Natural ingredient sourcing — Products use naturally derived ingredients without industrial additives
• Proprietary formulations — The SR-x attractant factor series is a core intellectual property
• Quality control across the production line from raw material to finished product
• R&D capabilities through a dedicated new product development department

Contact

• Customer Hotline: 4000-303-059
• Factory Address: Former 3531 Factory Site, Wenxi County, Yuncheng, Shanxi, China
• Brand Office: No. 79 Tanghuai Road, Xiaodian District, Taiyuan, Shanxi, China
• Website: www.shanxishenju.com
• Brand: Shenju (神聚 / shanxishenju)

Discovered at China Fish BHDJZ 2024 Spring Expo.

Found a mistake? See our corrections policy. Have a tip? Contact the editor.