Ningbo Seaside: Chinese Reel Maker with 20+ Years of OEM Heritage Plans Its Own Brand Launch

Ningbo Seaside is a Ningbo-based fishing reel manufacturer that has served as an OEM/ODM supplier to many of the industry’s top brands for more than two decades. The company announced in early 2025 that it is preparing to launch its own brand — a move that reflects the broader evolution of Chinese fishing tackle manufacturing from anonymous OEM production to brand ownership.

“We have been an OEM company for more than two decades and our technology is mature — making us capable of launching our own brand,” said Scotty Yi of Ningbo Seaside. “Doing this will enable us to build even better trust with our customers, increase awareness of Ningbo Seaside, and improve our competitive edge within the market. Branding can also help us better manage risks.”

Manufacturing Capability

Ningbo Seaside’s factory is equipped with advanced imported machinery and machining technology. The company controls every stage of production in-house:

• Design and development
• Precision testing
• Raw material procurement
• Factory-level quality control

“From design and development to precision testing, and from raw material procurement to strict quality control at the factory, every link is controlled to ensure that every fishing reel handed over to the customer is a perfect work of art,” Yi said.

Product Highlights

The company’s current product lineup includes the S-Series of reels, which features a double guidepin construction and slow gear — designed for applications where controlled retrieve is essential.

Market Position and Recovery

Ningbo Seaside ranks Europe as one of its most important markets, alongside the US and Southeast Asia. The company experienced a downturn in 2023-2024, which Yi attributed to “a number of factors” in the global economy. However, business has recovered significantly.

“The good news is that the situation has improved and we have seized some opportunities that has seen business volume increase and new customers added,” Yi said. “We are looking forward to the future.”

The company is a regular on the European trade show circuit, having exhibited at multiple editions of Angling International LIVE and China Fish.

OEM Partnership Model

Ningbo Seaside positions itself as a partner for brands seeking a reel manufacturer that combines Chinese manufacturing efficiency with quality control systems that meet international standards. The company’s 20-year track record of serving “top brands” provides reassurance for new partners.

Yi summed up the company’s value proposition simply: “Professionalism and quality are what customers value most. Ningbo Seaside has both.”

Contact

Ningbo Seaside welcomes international OEM inquiries for fishing reel production.

• Tel: +86 574 8833 8846
• Email: [email protected]
• Website: www.seasidefishing.com

Found a mistake? See our corrections policy. Have a tip? Contact the editor.