factory watch
Jiangmen Xinhui Fishing Tackle Co., Ltd. — Guangdong's One-Stop Multi-Category OEM
Jiangmen Xinhui Fishing Tackle Co., Ltd. (江门新会钓具有限公司) operates from Jiangmen’s Xinhui district in the Pearl River Delta, Guangdong Province as one of southern China’s largest multi-category fishing tackle manufacturers. Founded in 2002 and employing approximately 380 staff, the factory generates annual revenue of roughly ¥85 million (~$11.9 million), offering a rare breadth of product categories under one roof.
The One-Stop-Shop Model
Most Chinese fishing tackle factories specialize in one or two categories — rods only, reels only, or lures only. Jiangmen Xinhui breaks this pattern by producing across four distinct categories:
- Carbon fiber rods: 24-ton to 40-ton modulus, spinning and casting configurations — covering the broadest modulus range of any factory in this profile series
- Spinning reels: Mid-to-high tier with 6+1 to 9+1 bearing configurations
- Hard baits: Crankbaits, jerkbaits and topwater lures with multi-coat paint finishes
- Tackle bags and backpacks: Soft goods for the rod-and-reel accessory market
The strategy is deliberate: by offering rods, reels, lures and bags from a single factory, Jiangmen Xinhui positions itself as a consolidating supplier for mid-tier buyers who want to reduce their supplier base and simplify logistics.
OEM Roster
- Daiwa — partial OEM for certain rod and reel models, indicating Japanese-tier quality standards
- Seaknight — rod and reel production for the fast-growing Chinese-global brand
- Piscifun — DTC brand OEM for rod and reel combos
The Pearl River Delta Advantage
Jiangmen sits at the heart of the Pearl River Delta, one of China’s most sophisticated manufacturing regions. The area’s deep supplier ecosystem — for carbon fiber prepreg, CNC machining, injection molding, textile production and industrial paint — supports Xinhui’s multi-category production model in ways that would be harder to replicate in more specialized clusters.
Production Details
- Lead time: 45–60 days for rods, 30–45 days for reels
- MOQ: 500 units for rods, 1,000 units for reels, 2,000 units for lures
- Compliance: ISO 9001:2015, ISO 14001:2015, REACH, California Prop 65
Buyer Considerations
For mid-volume buyers looking to consolidate their supply chain, Jiangmen Xinhui’s one-stop model is genuinely valuable — fewer factory audits, simpler quality control and consolidated shipping. The variety of MOQ levels (500-2,000 depending on category) allows brands to start small and scale. The Daiwa OEM relationship provides the strongest quality reference.
Last updated: 2026-07-30. Sources: Factory records, Daiwa, Seaknight and Piscifun supply chain data.
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