Hubei Longwanghen Fishing Tackle Group Co., Ltd.

Company Name: Hubei Longwanghen Fishing Tackle Group Co., Ltd.Brand: LongwanghenMain Products: Fish bait and attractants, fishing rods, fishing lines, hooks, floats, terminal tackle, fishing accessories Website: www.lwhfishing.com Address: Xiaogan, Hubei, China

About

Hubei Longwanghen Fishing Tackle Group Co., Ltd. was founded in 1993 in Xiaogan, Hubei Province, and has grown to become one of the most recognized names in Chinese fishing tackle manufacturing. The company is widely regarded as “the pioneer and leader of China’s fish bait industry”, having played a pivotal role in developing the commercial fish bait sector in China.

With nearly 400 employees, Longwanghen operates as a comprehensive fishing tackle group covering R&D, manufacturing, and distribution of:

• Fish Bait & Attractants — The company’s core specialty, producing a vast range of freshwater fishing baits including ground bait, pelleted baits, powder baits, and liquid attractants for carp, crucian carp, grass carp, and silver carp
• Fishing Rods — Various rod types including carp rods, competition poles, and recreational rods
• Fishing Lines — Monofilament and braided lines
• Hooks, Floats & Terminal Tackle — Full accessory range

Industry Position

Longwanghen holds a Vice President seat on the China Recreational Fishing Association, reflecting its status as an industry leader. The company’s products are distributed through a national network of dealers and retailers across China, and the group has expanded into e-commerce channels to reach a broader angler base.

Product Philosophy

The company’s R&D efforts focus on fish feeding behavior and attractant technology, with dedicated laboratories formulating bait recipes that target specific fish species and seasonal conditions. Longwanghen’s bait products are known for their consistency and effectiveness in China’s complex freshwater environments — from natural lakes and rivers to commercial black pit ponds and competition venues.

Exhibition Presence

Longwanghen is a regular exhibitor at major Chinese fishing tackle trade shows including the BHDJZ/BHAPI China International Fishing Tackle Expo, where it showcases its latest bait formulations and rod product lines alongside other major Hubei-based manufacturers.

Contact

For wholesale and distribution inquiries, visit the official website at lwhfishing.com. The company’s headquarters is based in Xiaogan, Hubei Province — part of the central China fishing tackle manufacturing cluster.

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