factory watch
Hubei Laogui Biotechnology Co., Ltd. — The Laogui Fishing Bait Legacy
Company Overview
Hubei Laogui Biotechnology Co., Ltd. (brand: 老鬼 / Laogui) is one of China’s most iconic and largest fishing bait manufacturers. The company traces its roots to 1992, when founder Yi Zhe (易哲) — a legendary figure in Chinese angling — created the Laogui brand and began producing fishing baits that would transform the Chinese recreational fishing industry.
The current entity was established in January 2016 as a biotechnology company, succeeding the original Hubei Laogui Fishing Bait Co., Ltd. Headquartered in Ezhou, Hubei Province, the company operates 10 fully automated production lines with a daily single-shift capacity of 1 million bags of fishing bait.
The Laogui Legacy
A Legendary Founder
Yi Zhe (born 1960) is widely regarded as the godfather of the Chinese fishing bait industry. A pioneer in fish nutrition research, he founded Laogui in 1992, creating the first modern commercial fishing baits for the Chinese market. His expertise in fish feed formulation, combined with a lifelong passion for angling, positioned Laogui as the benchmark brand in Chinese bait manufacturing.
China’s First Free Fishing School
One of Laogui’s most notable contributions to the sport is the establishment of the Laogui Fishing School, China’s first free fishing school open to anglers nationwide. The school has trained thousands of anglers and helped popularize recreational fishing across China.
Industry Standards Leadership
Laogui was appointed as a standard-setting unit by China’s Ministry of Agriculture for artificial fishing bait, underscoring the company’s authority and technical expertise in the sector.
Products
Laogui produces an extensive range of fishing baits targeting all major freshwater species:
- Crucian Carp Baits (鲫鱼饵料) — The company’s signature product line
- Carp Baits (鲤鱼饵料) — Including the famous 螺鲤 (Snail Carp) series
- Bighead Baits (鲢鳙饵料) — Specialized formulations
- Predator Baits — For carnivorous fish species
- Bait Additives & Attractants — Liquid and powder enhancers
- Tackle Accessories — Through the company’s broader product ecosystem
Corporate Information
- Legal Representative: Yi Zhe (易哲)
- Registered Capital: RMB 50,000,000 (fully paid)
- Founded: 2016 (entity) / 1992 (brand)
- Production Capacity: 10 fully automated lines, 1M bags/day
- Annual Revenue: Exceeding RMB 300 million from bait sales
- Exports: Sold across Europe, Asia, and worldwide markets
- Brand Ranking: #2 in China’s fishing bait brand rankings
Contact
- Phone: +86 27 6083 0999 / +86 27 6083 0333
- Contact Person: Yu Hai (余海) — Mobile: +86 139 8603 6985
- Address: No. 7 Zhenxing Road, Gedian Development Zone, Ezhou City, Hubei Province, China
- Brand Website: www.laoguifishing.com (brand) / www.laoguibio.com
- Brand: 老鬼 (Laogui)
Discovered at China Fish BHDJZ 2024 Spring Expo.
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