factory watch
Handing Fishing (Weihai Handing Fishing Tackle Co., Ltd.)
Company Overview
Handing Fishing (Chinese: 汉鼎钓具, legally registered as Weihai Handing Fishing Tackle Co., Ltd.) is a fishing tackle brand and manufacturer headquartered in Weihai, Shandong — China’s premier fishing rod manufacturing hub. Founded in 2012, Handing has grown rapidly to become one of China’s most recognized fishing tackle brands, particularly in the e-commerce channel.
The company gained prominence as the #1 fishing rod brand on Tmall for seven consecutive years, driven by its flagship Handing No. 1 (汉鼎一号) rod series and a comprehensive product lineup covering rods, reels, lures, and accessories.
Handing operates from its Weihai facility in Zhangcun Town, Huancui District, a key area within Weihai’s fishing tackle industrial cluster.
Products
Handing’s product range covers a complete fishing tackle system:
- Fishing Rods — The company’s core category, including the bestselling Handing No. 1 (汉鼎一号) series, spinning rods, casting rods, and specialized rods for various fishing styles
- Fishing Reels — Spinning reels and baitcasting reels
- Fishing Lures — Artificial lures and soft baits
- Fishing Lines — Braided and monofilament lines
- Terminal Tackle — Hooks, rigs, and accessories
- Fishing Combo Sets — Rod and reel combos for entry-level to intermediate anglers
E-Commerce Leadership
Handing has distinguished itself through a pioneering e-commerce strategy:
- #1 on Tmall for fishing rod sales for 7 consecutive years
- 24-hour live streaming and outdoor scenario-based marketing
- Cross-border e-commerce with dedicated independent website (handingfishing.com) serving international customers
- Direct-to-consumer model that bypasses traditional wholesale channels
The company’s Handing No. 1 (汉鼎一号) rod series has become a household name among Chinese anglers, known for offering quality at an accessible price point.
Manufacturing & Operations
Based in Weihai’s mature fishing tackle cluster, Handing benefits from:
- Weihai supply chain for carbon fiber blanks, guides, reel seats, and handle components
- Quality assurance systems for production consistency
- Logistics infrastructure for domestic and export shipping
The company has also been featured in Shandong Province’s economic development reporting as a successful example of cross-border e-commerce in the fishing tackle industry.
Contact
- Customer Hotline: 400-668-5999
- Address: Room 401, No. 73 Futian Road, Zhangcun Town, Huancui District, Weihai, Shandong, China
- Website: www.handing-fishing.com / www.handingsports.com
- Brand: Handing (汉鼎)
Discovered at China Fish BHDJZ 2024 Spring Expo.
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