china suppliers
Handing Fishing Tackle Co., Ltd.
Handing Fishing Tackle Co., Ltd.
Company Name: Handing Fishing Tackle Co., Ltd.Brand: HANDING Main Products: Spinning reels, baitcasting reels, spinning rods, casting rods, travel rods, ultralight trout rods, bass rods, fishing lures, braided fishing lines Website: handingfishing.com Social Media: @handing_fishing (Instagram)
About
Handing Fishing Tackle is a Chinese fishing tackle brand with over 10 years of experience in the fishing industry. The company has built a strong reputation among global anglers — particularly in the US, UK, and Australia — by delivering affordable, high-performance fishing gear directly to consumers through its e-commerce platform.
Handing’s brand philosophy centers on making fishing “fun and pressureless” — designing gear that is intuitive, reliable, and accessible to anglers of all skill levels. The company has developed a loyal customer following, with thousands of verified positive reviews across its product lines.
Product Lines
M1 Spinning Reel Family — Handing’s flagship product:
| Model | Key Features | Best For |
|---|---|---|
| M1 Spinning Reel | All-around performance, budget-friendly | General freshwater |
| M1 Elite | Lightweight, ultra-smooth, 9+1 bearings, slow oscillation | Finesse/ultralight |
| M1 Pro | Fully sealed, saltwater-ready, 33 lbs max drag | Saltwater/big fish |
M1 Baitcaster: Lightweight graphite frame, 7.2:1 gear ratio, 6+1 shielded stainless bearings, 8-button magnetic brake, carbon fiber drag (17.6 lbs max).
Fishing Rods:
- M1 Spinning Rods — Versatile, sensitive blanks
- M1 Casting Rods — Bass and predator fishing
- M1 Travel Rods — Compact multi-piece design for portability
- M1 Trout Ultralight Rods — Sensitive 2-piece rods for trout and panfish
- Pioneer Bass Rod — Entry-level budget-friendly option
Lures & Lines: The company also produces an innovative range of hard baits and soft plastics, plus braided fishing lines.
Customer Reception
Handing has earned strong reviews from the global angling community. Customers consistently praise the brand for:
- Exceptional value — “Fantastic value rod… Tough to find 7 ft two-piece medium heavy spinning rods these days”
- Build quality — “Smooth bearings… well constructed and heavy duty”
- Customer service — Responsive support, quick warranty replacements
- Travel rod performance — Customers report catching fish up to 15 lbs on ultralight travel rods
Policies
- Free shipping over $50
- 5–7 business day delivery
- 1-year warranty
- 30-day free returns
Distribution & Market
Handing sells primarily through its own website (handingfishing.com), serving customers globally with a focus on English-speaking markets. The company maintains an active Instagram presence (@handing_fishing) with product launches, fishing tips, and customer catch features. The company also exhibited at the 2024 BHDJZ/BHAPI China International Fishing Tackle Expo, demonstrating its products to the domestic wholesale market.
Contact
Visit the official website at handingfishing.com for product inquiries, wholesale opportunities, and customer support.
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