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Goofun — Chinese Lure Manufacturer with Design-Led OEM Since EFTTEX 2025
Goofun — A Design-Led Chinese Lure Manufacturer Making Waves at Global Trade Shows
Goofun is a Chinese fishing lure manufacturer that has built a reputation for design-led OEM production and flexible manufacturing partnerships. Founded by Sam Fu, the company has over ten years of experience in lure design, manufacturing efficiency, and supply-chain management.
Company Overview
| Category | Detail |
|---|---|
| Company Name | Goofun (Lure Manufacturer) |
| Owner | Sam Fu |
| Founded | Over 10 years of operation |
| Specialization | Design-led OEM lure manufacturing |
| Phone | +86 130 5174 7207 |
| [email protected] | |
| Products | Vibration lures, saltwater pencils, minnows, trolling lures |
| Trade Shows | EFTTEX Brussels, China Fish Beijing |
EFTTEX Breakthrough
Goofun made a significant impact at EFTTEX in Brussels (2025), where a pre-show offer of free sample services directly converted into new business. Following the show, Goofun began working with five new international customers, with first orders delivered in early 2026 and additional projects in sample testing or active production.
Sam Fu on the EFTTEX results:
“For us, that is strong evidence. Those customers came with real needs, and they trusted our service because they got exactly what they came for.”
China Fish 2026 — The Design Incentive
At China Fish 2026, Goofun took a creative approach to customer acquisition. The company offered:
- First three pre-booked appointments — Free lure design services, valued at €500 each
- All other pre-booked visitors — A gift box of Goofun-produced lures
The initiative targeted new lure brands, regional distributors, and online influencers seeking quality manufacturing with fast development cycles and adaptable order structures.
Fu explains the strategy:
“We always want to work with customers who need quality lure production with excellent design and service, but also flexibility. That means being able to customise MOQ, lead time and supply-chain solutions for very different business models. We want customers to see what we can actually deliver. Design, speed and execution are what matter most to them.”
Product Range
Vibration Lures
A new vibration lure featuring refined action and premium multi-layer paint finishes was completed as a post-EFTTEX project.
Saltwater Pencils
Surface walking baits designed for saltwater species, built with corrosion-resistant hardware.
Minnows
Hard-body minnows with precision-tuned lip angles and realistic baitfish patterns.
Trolling Lures
Offshore trolling lures with reinforced through-wire construction for big game fish.
Manufacturing Philosophy
Goofun positions itself as a design partner rather than a volume-driven OEM supplier:
| Philosophy | Practice |
|---|---|
| Design-led | Full in-house lure design, 3D modeling and prototyping services |
| Flexible MOQ | Adaptable minimum order quantities for emerging brands |
| Fast development | Rapid prototyping and production cycles |
| Quality focus | Emphasis on premium paint finishes and lure action |
| Long-term partnership | Clients grow with Goofun over multiple product generations |
The company’s priorities focus on maintaining service quality rather than scaling for its own sake, as new brands enter the competitive lure market.
Contact
For OEM/ODM lure design and manufacturing inquiries:
- Phone: +86 130 5174 7207
- Email: [email protected]
Sources: Angling International article — “Factory offers free lure samples to China Fish visitors” (February 2026).
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