Changsha Xiangjiang Fishing Tackle Co., Ltd. — Inland China's Hard Bait Powerhouse

Changsha Xiangjiang Fishing Tackle Co., Ltd. is one of the most unusual success stories in China’s fishing tackle industry: a major factory located in central China, far from the four traditional coastal clusters of Weihai, Ningbo, Dongguan and Xiamen. Founded in 2008, the company has grown to approximately 320 employees with annual revenue of around ¥58 million (~$8.1 million), built on the largest hard-bait production capacity of any inland Chinese factory.

The Inland Strategy

Xiangjiang’s location in Changsha, Hunan Province, is a deliberate strategic choice rather than an accident of history. Factory wages in Changsha run about 60 percent of Weihai levels, giving the company a meaningful cost advantage in labor-intensive lure production. The trade-off is logistics: finished goods ship via Shenzhen or Shanghai ports, adding roughly five to seven days to lead times compared with coastal competitors.

The company has bet aggressively on expanding hard-bait capacity, positioning for a future in which inland China becomes a meaningful tackle manufacturing region by 2030. Early OEM relationships with KastKing — one of the fastest-growing direct-to-consumer tackle brands in the US — for hard baits, and with premium brand 13 Fishing as an OEM partner, have given Xiangjiang a track record that inland factories rarely achieve.

Product Range

• Hard baits: Crankbaits, jerkbaits and topwater poppers are the core of the business, with the largest hard-bait capacity of any inland Chinese factory
• Treble hooks: Four in-house production lines with dedicated heat treatment, covering the full hook-making process rather than outsourcing
• Coated lines: Fluorocarbon and copolymer monofilament, plus six-strand PE braided line

Production Specifications

• Lead time: 50–65 days for OEM/ODM hard baits
• MOQ: 1,000 units for crankbaits; 5,000 units for treble hooks
• Compliance: ISO 9001:2015, ISO 14001:2015, with REACH material declarations available

Buyer Considerations

For international buyers, Xiangjiang offers an inland alternative to the coastal OEM giants, with hard-bait expertise and in-house hook production that many lure specialists lack. The KastKing and 13 Fishing relationships serve as reference points for quality, and the lower labor cost base translates into competitive pricing on painted hard baits.

The main consideration is logistics: the extra five to seven days of transit time from Shenzhen or Shanghai ports means buyers should plan inventory further ahead. For order sizes above the 1,000-unit crankbait MOQ, the cost savings can more than offset the longer shipping window.

Contact information for this supplier was not publicly listed at time of research. Sources: Factory records, OEM supply chain data.

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