Beijing Hairan (SIWEIDA): Capital-City Rod Exporter with Langfang and Weihai Factories

Beijing Hairan Import & Export Trading Co., Ltd., trading under the SIWEIDA brand, is a fishing rod exporter with an unusual structure: a sales and trading base in Beijing backed by two manufacturing operations — one in Langfang, Hebei Province and one in Weihai, Shandong Province. The company was established in 1996.

Company Profile

Beijing Hairan operates from the Yizhuang Development Zone in southeastern Beijing, employing around 200 people with reported plant area of 200,000 square meters across its operations and annual turnover near USD 1 million. The company holds import/export permits and ships in containers, with five production lines and reported capacity of about 100,000 rods.

Main products: Fishing rods (carbon and fiberglass), with related fishing tackle and accessories.

Main export markets: Eastern, Western and Southeast Asian markets, served in Chinese, English and Russian — the Russian capability reflecting strong demand from the CIS angling market.

Manufacturing structure:

• Factory 1: Langfang Jianyi Mei Sports Equipment Technology Co., Ltd., Langfang, Hebei Province
• Factory 2: Weihai Hairan Sports Equipment Technology Co., Ltd., Weihai, Shandong Province

Placing production in both the Hebei rod-blank corridor and Weihai — the world’s rod-making capital — gives the company flexibility across blank sourcing and finishing.

Contact Information

• Address: B715 Rongjilidu, Yizhuang Development Zone, Beijing, China (postal code 100176)
• Phone: +86 10-67882887
• Mobile (English): +86 13718103777
• Mobile (Russian): +86 13718603777
• Email: [email protected]
• Website: www.siweida-fishing.com

What Buyers Should Know

For importers seeking a Beijing-based trading partner with direct factory control rather than a pure middleman, Hairan’s structure offers a middle path: sales coordination in the capital, production in Langfang and Weihai, and multilingual sales support including Russian. The SIWEIDA brand portfolio spans multiple rod categories, and the company’s long operating history since 1996 makes it one of the more established exporter names in the northern rod trade.

Verification Sources

• Company website (August 2026)
• Company-reported operating profile (turnover, staff, capacity)

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