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Beijing Amadis Outdoor Sports Products Co., Ltd. — AMADIS
Company Overview
Beijing Amadis Outdoor Sports Products Co., Ltd. (brand: AMADIS) is widely recognized as China’s first professional fishing apparel brand. Founded in 1999 and formally incorporated on March 10, 2008, the company is headquartered in Beijing and has spent over 27 years dedicated exclusively to the design, development, and production of technical fishing and outdoor clothing.
The brand name Amadis is drawn from Amadís de Gaula, the legendary 16th-century European chivalric romance — evoking the knightly virtues of courage, responsibility, and the spirit of exploration. From its inception, AMADIS set out to fill a gap that had long frustrated Chinese anglers: the total absence of domestically produced, purpose-built fishing clothing. Before AMADIS, Chinese anglers either wore everyday clothes poorly suited to outdoor conditions or paid a premium for imported foreign brands.
History & Milestones
- 1999 — Brand founded; R&D team traveled to over 20 fishing destinations across China, from Hainan’s tropical waters to Northeast China’s cold-weather venues, recording real-world wear requirements across every season and terrain.
- 2008 — Company formally registered as Beijing Amadis Outdoor Sports Products Co., Ltd.
- 2023 (May) — Obtained design patent for the “Hanover” series (Patent No. ZL2023 30256525.1), subsequently taking legal action against imitators.
- 2026 — Now serving over 1 million anglers with a product line covering sea fishing, freshwater fishing, competition fishing, lure fishing, and leisure angling.
Products & Technology
AMADIS builds its entire product range around nine proprietary fabric technologies, collectively branded as the “Nine Outdoor Technologies”:
- UV Protection — UPF 100+ to UPF 300+ ratings across the line; some models reach full-band UV blocking using functional yarns.
- Mosquito-Repellent Fabric — Insect-repellent treatment integrated into the textile for outdoor protection.
- Moisture-Wicking — Engineered to draw sweat away from the skin and dry quickly.
- Quick-Dry — Fast-drying fabrics suitable for wet conditions and rapid temperature changes.
- Cool-Touch / Ice Silk — High-elasticity ice silk fabric; lightweight enough to feel like a second skin, with instant cooling on contact.
- Anti-Static Treatment — Reduces static buildup for comfort and safety.
- Anti-Odor Fabric — Suppresses bacterial growth to minimize odor during long fishing sessions.
- 3D Ergonomic Cutting — Dynamic body-mapping technology optimizes the fit for casting, bending, playing fish, and netting movements — no shoulder binding on the cast, no waist restriction on the bend.
- Multi-Pocket Organization System — 15 ergonomic pocket design details strategically placed to eliminate the need for a separate tackle bag: phone, sunglasses, scissors, hook cases, and other essentials all accessible while seated or standing.
Key Product Lines
| Series | Features |
|---|---|
| Sun-Protection Fishing Jackets | UPF 100+ to 300+, ice silk cooling fabric, hidden face mask, armpit mesh ventilation |
| Mosquito-Repellent Clothing | Insect-repellent treated fabric for all-day protection |
| Quick-Dry Shirts & Pants | Moisture-wicking, fast-drying, multi-pocket tactical design |
| Waterproof Shell Jackets | Windproof and rainproof for extreme weather |
| Softshell & Fleece | Insulating mid-layers for cold-weather fishing |
| Down & Insulated Jackets | Warmth without bulk for winter angling |
| Vests & Accessories | Specialized vests with pocket systems, hats, face masks, gloves |
Notable model series include the CX/SX/EX/AX sun-protection jacket lines, each targeting different angler preferences — from competition-style designs with digital prints (EX series) to all-around high-coverage models with full YKK zippers (EX6305).
Quality & Supply Chain
AMADIS maintains strategic partnerships with over a dozen international tier-1 material suppliers, including YKK (zippers), DuPont (USA), and Freudenberg (Germany). All raw materials meet or exceed international certification standards. The company’s production process follows a three-phase quality protocol:
- Pre-production — Collects angler feedback for each product category
- In-production — Professional wear-testing and fit adjustment
- Post-production — Individual garment inspection
Environmental compliance follows the globally recognized SGS standards, covering the entire product line.
Market Presence
AMADIS distributes through a hybrid offline-online network:
- 800+ offline agents across China, covering fishing tackle shops and outdoor retailers
- Online presence on major platforms including JD.com and Tmall
- Official website: www.amadis.com.cn
The brand has received multiple industry accolades, including “China’s Top 100 Fishing Tackle Brands” and “Annual Most Popular Fishing Brand.” It is also a designated supplier to the China Fishing Association (CAA) and has been featured as official apparel sponsor for national-level competitive fishing events, including the “AMADIS Cup” tournaments held in Zhejiang, Jiangxi, and Jiangsu.
Brand Recognition
- China’s first professional fishing apparel brand — market pioneer with over 27 years of continuous development
- Designated supplier to the China Fishing Association
- Featured in national media including China Daily
- Active community engagement through fishing tournament sponsorship and the “Aiyushi” angler community program
Contact
- Headquarters: Beijing, China
- Official Website: www.amadis.com.cn
- Registered Address: Beijing Amadis Outdoor Sports Products Co., Ltd.
Sources: Baidu Baike, AMADIS official website (amadis.com.cn), China Daily, China.com industry report.
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