800du Fishing Tackle — Gu'an-Based Fishing Tackle Brand and Retailer

800du Fishing Tackle is a Chinese fishing tackle brand and e-commerce retailer based in Gu’an County, Hebei Province — a well-known fishing tackle production hub in northern China. The brand is associated with the 800 Du fishing hook line and its founder Guo Bingyang, a recognised figure in China’s competitive fishing scene.

Brand Background

The 800 Du brand was developed under the umbrella of Guo Bingyang’s earlier venture, Ditangwang Fishing Tackle, established in Gu’an County approximately a decade ago. Guo Bingyang leveraged his personal brand as a fishing KOL on the Kuaishou livestreaming platform, where he gained prominence under the handle 800 Du Fish Hook - Guo Bingyang. He has led the Guo Bingyang Team in national CAA fishing tournaments, achieving podium finishes at events such as the 2023 CAA and Kuaishou National Fishing Star Competition.

Products

The brand maintains an electronic catalogue at 800dudiaoju.com featuring a broad range of fishing and angling products:

• Fishing boxes and seat boxes
• Bait boxes and bait preparation accessories
• Fishing floats
• Fishing lines and rigs
• Landing nets and net handles
• Rod cases and bags
• Fishing umbrellas
• Fishing apparel and accessories
• EVA series accessories
• Bait additives and attractants
• Storage solutions

Business Model

800 Du operates primarily through e-commerce channels, including Taobao via multiple storefronts located in Linyi (Shandong) and Qingdao (Shandong). The brand’s strategy combines social media influence with direct-to-consumer online sales, reflecting the broader trend of KOL-driven retail in China’s fishing tackle industry.

Contact Information

• Website: 800dudiaoju.com (electronic catalogue)
• Phone: Not publicly listed
• Email: Not publicly listed
• E-commerce: Taobao stores under the 800 Du brand

Verification Sources

• BHAPI exhibitor registration database
• China News Network Hebei Gu’an fishing economy feature article (2022-07-22)
• 800dudiaoju.com electronic catalogue
• CAA and Kuaishou 2023 National Fishing Star Competition results
• Taobao merchant listings

Last updated: 2026-07-30. Data sources: BHAPI exhibitor database, news reports, and online catalogues. This entity operates primarily as a brand and retailer rather than a manufacturing factory.

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