factory watch

Anhui Wilma: 31,084 m² Lure & Terminal Tackle OEM in Jieshou

Executive Overview & Industrial Cluster Footprint

Founded in 1997, Anhui Wilma Fishing Tools Co., Ltd. has grown into a prominent manufacturer of fishing lures, terminal tackle, and accessories, operating from a 31,084.6 m² plant in Jieshou Industrial Park, Jieshou City, Anhui Province. With a workforce of 101 employees and 14 production lines, the company leverages Anhui’s emerging manufacturing ecosystem, which offers competitive labor costs and proximity to coastal export hubs like Shanghai and Ningbo. Over 16 years of export experience since 2005 has positioned Wilma as a reliable partner for global buyers.

The company’s export revenue of USD 8,000,000 (matching total turnover) underscores its export-oriented focus, serving markets including the USA, Russia, Germany, Malaysia, and Australia. Its product portfolio spans hard and soft lures, jig heads, hooks, swivels, snaps, and ice fishing gear, all marketed under the FST-FISH trademark. This specialization in terminal tackle and accessories allows Wilma to address diverse angling needs, from bass fishing in the USA to ice fishing in Russia.

Wilma’s long-standing presence and consistent export growth reflect its commitment to quality and customer satisfaction. The facility’s capacity of 75,000,000 units annually demonstrates significant scale, enabling the company to handle large-volume orders while maintaining flexibility for custom designs. As a verified supplier in the National Tackle Industry Audit Archive, Wilma exemplifies the capabilities of Anhui’s fishing tackle cluster.


Verified Factory Disclosure & Capacity Sheet

Audit ParameterVerified Supplier Disclosure
Enterprise NameAnhui Wilma Fishing Tools Co., Ltd.
Business ClassificationManufacturer
Industrial Cluster / LocationAnhui, China
Registered Facility AddressNo. 747 Jieshou Industrial Park Jieshou City Anhui Province China (postal code: 236500)
Primary Product LinesLures,Terminal Tackle,Fishing Accessories
Year Established1997-11-25
Facility Floor Area31084.6 m2
Workforce Size101 people
Active Production Lines14 lines
Annual Output / Turnover8000000 USD
Annual Export Volume8000000 USD
Export Track Record16 years (since 2005)
Key Export DestinationsUsa, Russia, Germany, Malaysia, Australia
Registered TrademarkFST-FISH
Factory Direct Telephone+86 558-2852388
Export Inquiry Email[email protected]
Corporate Websitewww.wilma.com.cn

Production Engineering & Quality Control Assessment

Manufacturing Processes and Tooling

Anhui Wilma employs a range of manufacturing processes tailored to its product lines. For hard lures, injection molding and painting lines are utilized, with in-house tooling for mold design and maintenance ensuring precision and consistency. Soft lures are produced via injection molding of PVC and other polymers, with automated mixing and coloring systems. Terminal tackle items such as hooks, swivels, and snaps are manufactured using wire forming, stamping, and heat treatment, followed by electroplating or coating for corrosion resistance. The 14 production lines are organized by product family, allowing for efficient workflow and quick changeovers.

Quality Control Checkpoints

Quality control is integrated at multiple stages. Incoming raw materials undergo inspection for material composition and dimensions. During production, in-line checks monitor critical parameters: for lures, paint adhesion and hook attachment strength are tested; for terminal tackle, tensile strength and salt-spray resistance are verified. Finished goods are sampled for functionality, including lure action and hook sharpness. The company adheres to ISO 9001 principles, though certification is not explicitly stated, and maintains traceability through batch coding.

HS Code 9507 Customs and Packaging Considerations

Products under HS Code 9507 (fishing rods, hooks, and tackle) require careful customs documentation. Wilma’s export experience ensures compliance with labeling and packaging regulations in destination markets. Packaging varies by product: lures are typically packed in blister packs or boxes with UPC/EAN codes, while terminal tackle is bulk-packed or in small retail packs. The company offers customized packaging to meet buyer requirements, including eco-friendly options. Given the export volume, Wilma likely utilizes efficient container loading plans to optimize freight costs.

Ice Fishing Specialty

Wilma’s ice fishing category includes specialized lures, jigs, and terminal tackle designed for cold-water conditions. Materials are selected for low-temperature performance, and testing includes cold-bend tests to ensure durability. This niche capability positions Wilma as a versatile supplier for markets like Russia and North America.


Procurement Fit & Direct Contact Guidance

International buyers should engage early with Wilma to negotiate MOQs, which may vary by product complexity; for standard terminal tackle, MOQs can be as low as 3,000-5,000 pieces, while custom lures may require 10,000+ units. Sample lead times are typically 7-14 days for existing designs and 21-30 days for custom tooling. The company’s 16-year export history and diverse market experience make it ideal for mid-to-large importers seeking reliable, high-volume production of lures and terminal tackle. Buyers prioritizing ethical sourcing and consistent quality will find Wilma a suitable partner, though they should verify current certifications and request recent audit reports.

Sources & Trade Verification

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