493 exhibitors confirmed for China Fish 2026 in Beijing

Organisers of China Fish have released the official exhibitor directory for the 2026 edition of the long-running Beijing trade show, confirming that 493 companies from across the Chinese fishing tackle supply chain will participate when the fair returns to the New China International Exhibition Center.

The directory, published on event listing platform 10times.com, offers international buyers the first consolidated snapshot of who will be on the floor during the three-day February show. It includes rod and reel manufacturers, lure makers, line and hook producers, accessory brands, packaging suppliers and OEM/ODM workshops, reflecting the breadth of the Chinese tackle industry that has made the country the dominant global sourcing destination for freshwater and saltwater gear.

For overseas distributors, importers and brand owners, the list functions as a pre-show planning tool. Buyers can identify potential partners, request meetings in advance and map out the halls before stepping off the plane. Many of the listed exhibitors are based in the traditional tackle clusters of Shandong, Guangdong, Jiangsu and Hebei, regions that anchor China’s export volumes in carbon fibre rods, hard baits, soft plastics, fly fishing equipment and terminal tackle.

China Fish, founded in 1991 by Li Jiang, has evolved from a purely domestic showcase into one of the two anchor trade events on the international tackle calendar, alongside the EFTTEX-affiliated shows in Europe. The Beijing edition typically draws buyers from Eastern Europe, Russia, the Middle East, Southeast Asia, Africa and Latin America, where Chinese-made tackle has steadily displaced higher-priced Japanese and European alternatives over the past two decades.

The 2026 lineup comes against a backdrop of cautious optimism among Chinese exporters. Currency movements, fluctuating freight rates and shifting tariff regimes have pressured margins in recent seasons, prompting many factories to focus on higher-margin private label work, custom lure programmes and brand-building initiatives aimed at moving up the value chain. Trade shows remain the principal channel through which these smaller workshops reach first-time overseas customers.

With nearly 500 exhibitors confirmed, the show floor is expected to be dense and competitive, mirroring the consolidation under way in the wider industry. Buyers attending the event will be able to compare a wide range of price points, from entry-level promotional tackle through to premium rod blanks and technical lure systems, within a single venue.

The complete list of exhibiting companies is available through the official China Fish website and the 10times.com directory, where visitors can filter by product category, company size and country of origin ahead of the show.

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