Summerstar adds Carnarvon park to WA tourism portfolio

Summerstar Tourist Parks has added the Capricorn Holiday Park in Carnarvon to its growing portfolio of Australian holiday destinations, strengthening the group’s presence in Western Australia’s Gascoyne region. The property joins the Summerstar network under a banner that already spans dozens of caravan and tourist parks across the country, with operators betting on renewed domestic appetite for drive holidays and coastal stays.

Located in the regional centre of Carnarvon, the park offers pet-friendly camping sites alongside a mix of self-contained cabins, chalets and caravan pads pitched at solo travellers, couples, families and larger touring groups. Management describes the property as a fully serviced stop with clean and well-maintained amenities, designed to serve as a base for visitors exploring the surrounding coastline, banana plantations and river systems.

The acquisition comes as Western Australia continues to capture a growing share of Australia’s domestic tourism spend, with regional centres such as Carnarvon drawing travellers seeking quieter alternatives to better-known coastal hubs. For the sport fishing sector, the addition carries particular relevance. Carnarvon sits at the mouth of the Gascoyne River and is widely regarded as one of the premier year-round angling destinations on the Coral Coast, with healthy populations of threadfin salmon, barramundi, mangrove jack and blue swimmer crab drawing anglers from across the country and overseas.

That positioning gives Summerstar a foothold in a market where accommodation supply is often cited as a bottleneck for longer-stay fishing visitors. By bundling cabin and camping options under a recognisable national brand, the operator aims to make Carnarvon more accessible to recreational anglers planning extended trips and to the fly-in travel trade servicing the region’s charter boat industry.

The move also reflects a broader consolidation trend across the Australian caravan and holiday park sector, with listed operators and private groups racing to roll up independently owned sites. For Summerstar, adding a Gascoyne asset diversifies its geographic mix beyond its core eastern states stronghold and brings it closer to the Pilbara, Carnarvon’s industrial hinterland and the steady flow of workers and visitors passing through the town.

Carnarvon itself has been investing in tourism infrastructure, with upgrades to the town’s famous one-mile jetty and ongoing works at the nearby Blowholes amping up the appeal of overnight stays. Capricorn Holiday Park sits within easy reach of both attractions, as well as the boat ramps at Pelican Point and the Fascine, key launching points for inshore and offshore fishing runs.

Summerstar said bookings are now open through its central reservation system, with shoulder-season promotions being prepared for the lead-up to the southern hemisphere winter, traditionally one of the strongest periods for northern WA caravan parks. The group is also expected to roll out its standard loyalty programme across the Carnarvon site, giving repeat visitors access to member rates across its wider network.

For international readers sourcing Australian outdoor hospitality partnerships, the addition underscores the scale and sophistication of the country’s tourist park sector, an industry increasingly viewed as a strategic channel for marketing fishing tackle, marine electronics and outdoor gear to a captive, travel-ready audience.

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