Ocean Park Corporation heads to HKTDC Licensing Show 2026

Ocean Park Corporation, the operator of Hong Kong’s flagship marine theme park, has confirmed its participation in the HKTDC Hong Kong International Licensing Show & Asian Licensing Conference 2026, reinforcing the attraction’s growing push to monetise its intellectual property portfolio through third-party merchandise partnerships.

The Hong Kong Tourism Board-recognised theme park, located in Wong Chuk Hang on the south side of Hong Kong Island, spans more than 91 hectares and draws millions of visitors annually. According to the exhibitor listing on the HKTDC portal, Ocean Park Corporation has maintained a presence at recent HKTDC-organised trade events, including Home InStyle 2026. Its reappearance at the 2026 Licensing Show signals continued investment in brand licensing as a revenue stream beyond gate admissions.

The licensing show is part of a broader HKTDC licensing platform that also encompasses Asian Licensing Conference sessions, connecting property owners with manufacturers and retailers across Asia. For Ocean Park Corporation, the event offers direct access to licensing agents and product developers who can translate the park’s animal characters and brand assets into consumer goods ranging from plush toys and apparel to stationery and outdoor lifestyle products.

Industry observers note that Hong Kong-based IP holders have increasingly turned to licensing as a counterbalance to volatile tourism receipts. Ocean Park’s strategic licensing push comes amid a period of repositioning for the park, which has diversified its attractions and events calendar to attract regional visitors. Licensing income offers a more predictable revenue channel that does not depend on theme park footfall.

For manufacturers and brand licensees attending the show, Ocean Park Corporation represents an established family-friendly IP with strong recognition across Greater China and Southeast Asia. The park’s stable of characters and its association with marine life and conservation themes provide licensors with versatile creative material suitable for products targeting children and family consumers.

The Hong Kong International Licensing Show has become one of the region’s most important deal-making venues for character licensing, drawing both Western studios and Asian property owners. Ocean Park Corporation’s participation places it alongside global entertainment brands competing for shelf space in the highly competitive Asian licensed merchandise market.

The licensing show runs alongside the HKTDC’s wider slate of concurrent trade fairs in Hong Kong, giving exhibitors exposure to buyers sourcing across multiple consumer categories. With Ocean Park Corporation confirmed on the 2026 exhibitor roster, licensing agents and manufacturers now have a confirmed opportunity to engage directly with the park’s commercial team to explore co-branded product development and distribution agreements.

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